Designing Type

  • Title: Designing Type
  • Author: Karen Cheng
  • ISBN: 9780300111507
  • Page: 394
  • Format: Paperback
  • Designing Type One of the most essential tools of graphic design typography influences the appearance of visual print materials perhaps than any other component This essential book explains the processes behind cre
    One of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps than any other component This essential book explains the processes behind creating and designing type Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relOne of the most essential tools of graphic design, typography influences the appearance of visual print materials perhaps than any other component This essential book explains the processes behind creating and designing type Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

    • Best Read [Karen Cheng] à Designing Type || [Crime Book] PDF ↠
      394 Karen Cheng
    • thumbnail Title: Best Read [Karen Cheng] à Designing Type || [Crime Book] PDF ↠
      Posted by:Karen Cheng
      Published :2019-09-10T20:37:41+00:00

    About Karen Cheng


    1. Karen Cheng Is a well-known author, some of his books are a fascination for readers like in the Designing Type book, this is one of the most wanted Karen Cheng author readers around the world.


    118 Comments


    1. Ok, you slugged it through design school where you learned about typefaces like serif, sans serif, ornamentale works. While you now know the difference between Bauhaus and Arial, you still don't know how to design a typeface. Designing Type can rescue you, especially if you need to design a typeface in a hurry for a client who demands something to go with his product lineAuthor Karen Cheng, associate professor at the University of Washington's Visual Communication Design Program in Seattle, teac [...]

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    2. If you want to make you own typeface (font) this is the book that takes step by step. Even if you are interested in the minute detail of each letter, should the o be perfectly round or oval, this book is for you. It's a large format book and a feast for the eyes of those interested in font.

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    3. Best book on type design. Must have for any graphic designer!

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    4. the only girl there isand she just isn't.

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    5. Why didn't my art teachers make me read this years ago?

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