LOGO Design Love: A Guide to Creating Iconic Brand Identities

  • Title: LOGO Design Love: A Guide to Creating Iconic Brand Identities
  • Author: DavidAirey
  • ISBN: 9780133812770
  • Page: 492
  • Format: ebook
  • LOGO Design Love A Guide to Creating Iconic Brand Identities Completely updated and expanded the second edition of David Airey s Logo Design Love contains of just about everything that made the first edition so great case studies sketches logos tips for wor
    Completely updated and expanded, the second edition of David Airey s Logo Design Love contains of just about everything that made the first edition so great case studies, sketches, logos, tips for working with clients, insider stories, and practical information for getting the job and getting it done right In Logo Design Love, DaviCompletely updated and expanded, the second edition of David Airey s Logo Design Love contains of just about everything that made the first edition so great case studies, sketches, logos, tips for working with clients, insider stories, and practical information for getting the job and getting it done right In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients David not only shares his personal experiences working on identity projects including sketches and final results of his own successful designs he also uses the work of many well known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister Walsh, and many In Logo Design Love, you ll learn Best practices for extending a logo into a complete brand identity system Why one logo is effective than another How to create your own iconic designs What sets some designers above the rest 31 practical design tips for creating logos that last

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      Published :2019-09-09T18:41:42+00:00

    About DavidAirey


    1. I m a graphic designer specialising in logos, brand identity, and creative direction I help my clients businesses to grow and develop through distinctive, meaningful, and enduring design.


    473 Comments


    1. بداية من المحادثات الأولية مع الزبون وصولا إلى عرض العمل النهائي، يستعرض الكتاب جميع المراحل التي تمر بها عملية صناعة علامة تجارية ، مناقشا أغلب الحالات والسيناريوهات التي قد تعترضك.بشكل مختصر وبسيط يشرح الكتاب العناصر الأساسية في صناعة العلامة التجارية ، وكيف يمكن للعلام [...]

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    2. As someone with no logo-making experience, I found this book to be tremendously helpful. It's succinct, with plenty of examples and clear explanations, and it also provides career advice for all designers. Glad I read it!

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    3. This is a great book to have in your collection if you are a designer or illustrator. David gives great advice on designing logos for clients, as well as good pointers that I had not thought of before. It's a quick read but perfect to have as a reference. I highly recommend!

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    4. Brilliant logo design demonstrations and excellent outline using fundamental techniques and processes to craft great works of art. Simplicity as often the most difficult thing to accomplish learning from the masters can help you get there!

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    5. very very helpful book

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    6. If you are into branding and logos then you probably know David Airey. His knowledge in the graphic design field has generated two well known and popular blogs. In the book Logo Design Love, David covers brand indentity and logo design in an exciting and comprehensive way.The BookThe book is divided into 3 main groups: Brand Identity, Process of Design and Tips, Advices and Resources. The text is easy to read and is beautifully illustrated. Throughout the pages we see examples and showcases of l [...]

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    7. Brilliant!When I downloaded this book, yesterday with a series of Graphic Design books, I wasn't expecting a lot. At least not the much that would make me think that this it is going to change my way of 1- seeing logos and 2- My process of making a logo.If you're a Logos Designer, it's a must read book for you, if you're a Graphic designer it's a must read book for you. Even if you're not a designer at all, you are still going to love the parts in which the writer speaks about what makes the log [...]

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    8. It can't get any better.Logo Design Love is full of knowledge, inspiration and motivation. Not only does it teach you Logo Design but Brand Identity too.You just won't want to skip a single page.Nowhere was David tired or lazy to share the knowledge with you. He also tells you the story, mistake, greatness of other designs and designers as well. That once David started teaching you from the first page kept going until the last. You can only stop learning from the book if you close it.

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    9. Besides the outlandish price, this book was a fabulous find! David Airey does a fantastic job of clearly articulating the process of creating brand identity. Everything from the design process to teaching you the best practices for working with clients. I would highly recommend this book to anyone interested in the graphic arts or brand identity business. The art of making effective logo's has never been more exposed.

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    10. I have never really understood what makes a logo good or bad. My hope was that this book would help me understand. My main take away is this: an image can mean anything, but it's how you project it and tie it into the philosophy of your business that matters. Once you've figured out what you want, there are a few guidelines that can help you get the correct representation from whatever image or symbol you choose.A fairly easy book to read and a pretty informative one. I liked it.

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    11. What a great book!.

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    12. Loved! Will read the second book!

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    13. I absolutely loved reading this book!This book has quite useful tips and advices on real life working problems that you may face. Wonderful book! I would recommend.

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    14. Logo Design Love is a practical example of the various quality works put out by veteran designers into this world, as well as an excellent testimonial to the design community's willingness to share creative ideas and best practices among peers. As a regular follower of David's inspirational blog entries, I would say that while I feel I've done myself a big favor professionally by taking extra effort going through the detailed thought process of fellow designers in this book, I believe the true g [...]

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    15. One thing I really liked about this book was that it is absolutely obvious that a designer wrote and created it. As a book layout design piece, it is beautiful, simple, effective, and easily understood.As far as the content, it has a great amount of key points that any designer (beginner or guru) can apply to their daily life, as well as their business practices. If not for educational purposes and self improvement, than for at least reassurance that you're doing things the right way.It has a gr [...]

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    16. Lots of Insight for the Student of DesignThis book fills many blanks that might have been left during a formal art education. This book provides several examples of professional logos, and includes rough sketches that demonstrate the design process. There is other insight provided as well, such as dealing with clients, negotiating price, dealing with pitfalls. I recommend this book for anyone considering a career in the design industry. If you're a student and are considering design as a career [...]

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    17. This book has helped me countless times to inspire me, before every design task I take, I always find myself going through pages and pages of logo examples from David Airey. He clearly explains his brief and what his approach is with sketches and how he arrives at the final design. The book is a quick read so it's always good to keep at hand in your backpack to go through on your commute/ travels as you ponder about the design task at hand. Such a helpful book and a must have for every designer. [...]

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    18. Even though it's a fairly light book, I think I will be revisiting this one often. I've had a couple of inquiries about logos so I thought I'd at least read up on them. This is a good overview of what makes a good logo as well as an outline of the design process. Overall, I found the business tips to be most helpful as they can be extrapolated over a wider variety of freelancing. It's making me rethink the way I handle my own projects.

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    19. One of the best I've read recently.David Airey's well structured chapters, written in an easy to understand manner, takes you through the entire design process involved in logo creation. The book showcases and explains many successful examples, offers tips for working smart and also has a Q&A section that addresses many problems faced by designers these days and how to overcome them in a practical and clever way.The book is invaluable for any graphic designer and is a must-have.

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    20. Loved this book (as someone who's still working towards their undergrad degree it answered a lot of my questions). Definitely heaps of great insight into the process of designing an identity for (or rather " together with") a client based on their needs. Also covers a lot of ground in regards to general topics like pricing a design, how to properly communicate with clients and presentation of ideas.

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    21. I thought the book was highly insightful for anyone interested in starting a brand. It offers up many stories that pull back the curtain on many brands and logos that may or may not be in the public eye. It's a great reference for designers and beginners alike. I'e gone back to the book on several accounts when thinking about building a brand or questions about identity.

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    22. This book is a great deal in logo design learning process. I have learned a lot of this book. I have added a lot to my experience and knowledge, and added a lot of logo designs to my inspiration library.At the end of the book, the author advises you what books to read next, which is something a lot of authors are missing.

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    23. "Having nothing before and having something afterwards, I can distinctly remember that thrill, that moment when I was a kid, and thinking, 'Oh my god, if I was able to do this over and over I'd be the happiest person on earth.'" - That's my favourite quote of this book. Amazing examples, practical tips and inspiring ideas. Loved every page!

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    24. This books gives many tips and important things to keep in mind when creating any brand identity. I think the author successfully managed to combine all the major point in one place and did that in a very interesting way too. This book is a great reference, from where you can start digging deeper into the process of creating identity designs.

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    25. As much about branding as it is about typography, design, and logo creation, this book is a winner for any designer looking to think long and hard about what logos do--and how you can make them do that.Great examples, too.

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    26. I wrote a review here:katherinepe/2014/02/loHe is so right about logo design contests. We tried that and it didn't work.

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    27. The very first design book I've read. Succinct, personal, lively, suitable for readers familiar or not with design. It gives you the hang of what brand design is all about.

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    28. A brief and vital introduction to the world of logo design.

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    29. An excellent book. Gives designers a good starting point and advice. I recommend this book t everyone who is intereseted in identity design.

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    30. Not only the book is about logos and brands, the information that David shares is applicable to many different fields. The references in the back are also useful. Highly recommended!

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